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Microsoft Partners with Influencers to Boost Copilot Adoption Among Younger Users

Microsoft Partners with Influencers to Boost Copilot Adoption Among Younger Users

Author:

Global Cryptocurrency

Published:

2025-11-10 16:45:02

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BTCCSquare news:

Microsoft's stock (MSFT) gained traction after the tech giant unveiled a strategy to attract younger users to its Copilot AI chatbot. By collaborating with top social media influencers like Alix Earle and the Pheloung twins, Microsoft aims to close the gap with rivals OpenAI and Google in the consumer segment.

Despite commanding 150 million monthly users, Copilot trails ChatGPT's 800 million weekly users and Gemini's 650 million monthly users. The influencer campaign, featuring viral content about age-reversal tips and vintage fashion design, marks Microsoft's push beyond its dominant enterprise position.

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